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The Equerry / Co INSIGHTS

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Virtual Events as Marketing Opportunities

This blog post discusses the rise of virtual events within the equestrian world and how they can be harnessed by businesses as marketing opportunities. It also lists some of the upcoming virtual equestrian events that are worth looking into.

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Building a Stand-Out Brand

This article details exactly how to develop branding that will make your equestrian business stand out from working out your positioning, to the importance of consistency and finally how to analyse what has worked.

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2021 - Forecasting Digital Marketing Trends 

This blog post details the upcoming digital marketing trends that we think will take off in 2021. From AI and automation to social media e-commerce, read about the next things to focus on if you want to stay ahead of the competition with your equestrian business.

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Industry Insights - At Work with Equine Vet Physios

We speak with Caroline Russell (CR), a veterinary physiotherapist, to find out more about her work as an Equine Veterinary Physiotherapist. We learn what it means to be NAVP registered and whether the qualification has an effect on what they do and whether owners are protected by it.

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5 Things to Measure Instead of Your Follower Count

This article lists 5 other metrics to measure as alternatives to follower count. We’re not suggesting that you should stop caring about your follower count, but consider the one big problem that this number presents: It won’t give you the whole picture!

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Christine Bjerkan Christine Bjerkan

Digital Marketing Lessons from COVID-19: A 2025 Reality Check

COVID-19 accelerated digital adoption across the equestrian industry, forcing businesses to embrace online marketing. Five years later, those lessons remain vital. With apparel, equipment, and training markets expanding, SEO discoverability and digital strategy underpin growth. This article explores how equestrian brands can apply COVID-era marketing insights to succeed in 2025 and beyond.

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Alicia Harrington Alicia Harrington

Pinterest Strategy for Equestrian Brands: SEO, Sponsorship and International Growth

Pinterest has evolved into a powerful tool for equestrian brands, combining SEO discoverability, referral traffic, and visual storytelling that extends sponsorship ROI. With more than 550 million global users and strong Gen Z engagement, Pinterest offers long-term visibility and international growth opportunities, making it an essential platform in equestrian marketing strategies for 2025 and beyond.

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RideQ - The Wearable Riding Coach

Are you aware of how often and in what situations you look down on your horse when you are riding? Do you know how much it affects your posture, balance and weight distribution? We do, and it’s more than you think! RideQ is a unique, patented, wearable device that reminds riders to sit up and look up when they aren’t in balance on their horse. This article details how it works and was developed.

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Branding Christine Bjerkan Branding Christine Bjerkan

Equestrian Brand Photography

Your brand’s visual identity is made up of much more than just your logo. But what is brand photography, why is it important, and what should you consider when working with a photographer?

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Website Design Christine Bjerkan Website Design Christine Bjerkan

Squarespace for Equestrian Brands: SEO, Strategy & Growth in 2025

Squarespace is more than a web builder, it’s a strategic platform that supports branding, SEO, and e-commerce for equestrian businesses. In 2025, its balance of design, discoverability, and usability makes it a powerful alternative to WordPress or Shopify, while our team’s experience across multiple CMS platforms ensures clients always get the right fit for their goals.

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Christine Bjerkan Christine Bjerkan

Equestrian Branding Services

EQuerry / Co will take your equestrian brand from basic to bespoke! Designing brands that accurately reflects where you stand today but also capture where you aim to be tomorrow, our equestrian logo design and branding services will make your brand stand out from the competition.

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Christine Bjerkan Christine Bjerkan

Equestrian Website Design Agency

Specialising in designing responsive websites for equestrian businesses and horse riders, we create digital experiences that will stand the test of time and lift your digital presence to new heights.

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Christine Bjerkan Christine Bjerkan

Equestrian Marketing Services

From social media management to short-term awareness campaigns and large-scale strategies, we work with equestrians who require expert marketing support.

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