Shaping the Future of Equestrian Sport Through Strategic Marketing & Research
About EQuerry / Co
Supporting brands, federations and events to build clarity, trust and commercial value.
EQuerry Co is a strategic marketing and research consultancy for equestrian sport. We work with organisations, brands and events across the Olympic disciplines, shaping stronger commercial foundations and elevating the long-term relevance of the sport.
The future of any sport is shaped by how well it communicates, connects and creates value. Marketing determines what stories are amplified, how audiences build belief, and how commercial opportunity is unlocked.
Equestrian sport requires a more strategic approach to marketing if it is to sustain growth, strengthen social trust and remain globally competitive.
Brands
Events & Athletes
Federations
Passionate about performance
How We Work
As 'horse people', we understand the equestrian industry, and with that, the common pain points for the businesses that operate within it.
We combine marketing strategy, brand identity development, data intelligence and modern media to support informed decision-making and deliver measurable commercial outcomes. Our work balances tradition with innovation, protecting the heritage of equestrian sport while helping it evolve to meet modern expectations.
Meet the Specialists Driving High-Performance Marketing in Equestrian Sport.
We’re a team of creatives, strategists and marketers with deep equestrian knowledge, bringing the expertise, execution and industry understanding that brands, events and federations choose when they want work that performs.
Our team brings together diverse expertise and experience from across the equestrian world, united by a shared commitment to elevating the commercial strength and cultural relevance of the industry and sport. We work collaboratively and transparently, taking ownership at every stage of the process and operating as true partners in the work, not just suppliers of services.
We prioritise purposeful design, strong creative craft and strategic execution that drives measurable outcomes. Every project is shaped with intention, supported by clear process, and delivered with industry understanding. This enables brands, events and federations to communicate more effectively and achieve meaningful, lasting impact.
-
![equestrian-business-owner-c-bjerkan]()
Christine Bjerkan
FOUNDER & MD
-
![]()
Alicia Harrington
SENIOR MARKETING STRATEGIST
-
![Kamilia content manager]()
Kamilia Boyes
CONTENT MANAGER
-
![]()
Samantha Stevens
CREATIVE ACCOUNT MANAGER
-
![sam research assistant]()
Sam Osborn
RESEARCH ASSISTANT
Strategic clarity grounded in insight
Our Values
These Principles Guide How We Work and Deliver for Our Clients
Creative craft with purpose and intention
Responsible communication that protects and elevates equestrian sport
What our partners say
“It's so rare to find people who really act as part of the team.”
“I think this every day - thank you so, so much for being so incredibly thoughtful in your work on Ride iQ.
It's so rare to find people who really act as part of the team and take it upon themselves to work toward the business goals rather than just check boxes, and you guys do that and more!”
- Jessa Kinsey, Ride iQ
Long-term, sustainable commercial value
