In today’s increasingly competitive and crowded online space, standing out has become more challenging than ever for equestrian brands. With the rise of social media, equestrian ambassadors have quickly become essential partners for brands looking to engage with their audience in fresh, authentic ways. This has led to a number of strategic and creative marketing campaigns over recent years, so here we dive into 8 standout collaborations:

In today’s equestrian marketing landscape, trends can propel brands to success, but only if they align with core values. This article explores how equestrian influencers have reshaped marketing strategies within the equestrian industry, the risks of brand dilution, and why equestrian brands need to balance short-term visibility with long-term identity.

Equestrian sports have a unique legacy in the Olympic Games, blending tradition with modern values. From ancient chariot races to today’s events like dressage, show jumping, and eventing, these sports emphasise the partnership between horse and rider. Notably, they are the only Olympic events where men and women compete equally. As the sport faces new challenges, particularly regarding animal welfare, it continues to adapt while maintaining its cultural and historical significance.

The equestrian market offers significant opportunities but remains challenging for many brands to enter. With its unique culture and reliance on word-of-mouth recommendations, success requires more than digital marketing. Brands must focus on authentic partnerships with industry leaders and equestrian influencers to build trust and visibility. Understanding this complex niche is essential for establishing credibility and ensuring long-term growth in the equestrian community.

Despite the high participation of women in equestrian sports, male athletes often receive more sponsorship deals and media visibility. This article examines the reasons behind this imbalance and suggests that increasing the visibility of female riders and challenging gender stereotypes in marketing can close the gap, helping promote fairness and growth in equestrian sponsorship.

Promoting equestrian events requires a well-rounded strategy that combines understanding your audience, leveraging digital marketing, and building strong partnerships. By utilising social media, email marketing, and influencer collaborations, event organisers can engage both participants and spectators. Additionally, creating high-quality content and fostering sponsor relationships helps sustain long-term success. This comprehensive approach not only increases visibility but also builds a loyal community around the event.

Social Licensing hinges on transparent marketing strategies that challenge stereotypes, embrace diversity, and foster inclusivity in a manner that can be understood by the public, yet supported by all equestrians. Transparent strategies will be the driving force behind the continued positive evolution of equestrian sports, ensuring their enduring appeal for generations to come.

The inaugural edition of EQuerry's monthly newsletter addresses a significant issue within the equestrian sports industry: The disparity between its extensive fanbase and the lack of substantial sponsorship deals. We discuss how horse shows should strive to attract diverse and relatable sponsorships for the growth of equestrian sports.

Equestrian sports, with millions of fans and significant economic impact, remain underserved by consumer brand sponsorships. While luxury brands dominate sponsorships, the industry’s middle-class audience is often overlooked. Expanding media coverage and improving visibility for riders and horses could attract relatable consumer brands like Nike and Adidas, boosting sponsorship opportunities in this unique market.

Women are breaking stereotypes in the equestrian industry, not just in the arena but also in business. From leading companies and managing events to creating products and innovations, women are shaping the future of equestrian sports. Despite challenges like unequal media coverage and limited mentorship, female leaders are driving change and promoting diversity within the sport. Their influence is helping to build a more inclusive and progressive equestrian landscape for future generations.

In the digital age, social media has emerged as a powerful tool that transcends geographical boundaries, connecting professional athletes with a global audience. For equestrian athletes, harnessing the potential of social media is not just an option; it's a strategic imperative. In this blog post, we delve into effective social media marketing strategies tailored for equestrian athletes aiming to amplify their brand, engage with fans, and attract sponsors.

Storytelling is the lifeblood of any brand, and embracing inclusivity without diluting the brand’s image is paramount. The challenge lies not only in the showcasing of exquisite craftsmanship, but in creating an aura of exclusivity that doesn't alienate potential customers. In this article, we discuss how equestrian brands can create marketing strategies that craft exclusivity yet resonate inclusively.

Promoting equestrian sports and their professional riders can be a multi-faceted endeavour, but as many events are not visible through publicised mainstream media coverage, it is becoming increasingly important that riders and their team utilise every opportunity available to increase exposure opportunities. Having someone dedicated to capturing your photos and videos at events is therefore more than a luxury; it's a strategic necessity that can significantly impact your performance outside the arena, and enhance your overall experience.

EQuerry / Co and the US Equestrian Federation (USEF) continue their strategic partnership. The collaboration underscores their shared commitment to promoting inclusivity and broadening access to equestrian activities throughout the upcoming year.

Professional riders are becoming increasingly aware that success transcends the boundaries of the arena. A well-curated online presence has become a passport to a world where sponsorship opportunities await, and influencers are taking up an increasing portion of brand endorsements. Read on for strategies on how to curate a winning personality outside of the arena.

Canada's commitment to providing equal pay for Paralympians, including equestrian para riders, is a big step in the journey towards equality in sports. Canadian Para-Athletes, Ashley Gowanlok, comments on the historic milestone.

As we step into a new year, the ever-evolving landscape of social media is poised for shifts and altering trends. Here are our predictions on the social media trends that are set to dominate the scene of equestrian marketing in 2024.

At EQuerry, we delve deep into consumer behavior, leveraging data-driven insights to position businesses effectively. We specialise in capturing the essence of the equestrian community and channeling this into compelling narratives that speak directly to the target audience. Our diverse range of services encompasses targeted social media campaigns, SEO-optimised content, web design, brand development, creation of eye-catching visuals, and strategic advertising placements across digital and traditional channels.

Equicork aims to redefine equestrian style with a fusion of sophistication and environmental responsibility. Their products appeal to the eco-conscious equestrian, with their boots and accessories being meticulously crafted from cork, a renewable resource that embodies durability and style. Join them in making a statement whilst you stride with purpose and ride with grace! Their products were featured in the latest issue of the British Showjumping Magazine.