2021 - Forecasting Digital Marketing Trends
We are moving onwards and upwards, so let's look at some digital marketing trends set to dominate in 2021! We recently wrote an article on which digital marketing trends will be big in 2020. You can read the full article here or read the overview of the article below.
Video marketing - 72% of businesses have found that posting videos has improved their conversion rate! Customers are much more likely to share you content when it contains a video and more shares = more exposure which is exactly what you need in 2021!
Voice search - As it is becoming so popular so quickly, voice searching is a feature you need to keep in mind going into 2021, is your content optimised for it?
Social media e-commerce - If you haven't already set it up, we suggest you do so immediately! 1 in 4 businesses are now selling on Facebook and Social Media is only going to get more influential when it comes to making sales!
Influencer marketing - Endorsements and product placements aren't going anywhere! Hand-in-hand with social media e-commerce, influencer marketing is already a huge player with 58% of people saying that seeing a product on an influencer's account has led them to buy it online in the last month! Have you found the influencers in your niche?
AI and automation - have you enabled chatbots on your website? Textforless suggests that they will be powering 85% of customer service by the end of 2020 so it is definitely a function you don't want to be left behind on implementing!
Let's focus on the future of your business.