Despite the high participation of women in equestrian sports, male athletes often receive more sponsorship deals and media visibility. This article examines the reasons behind this imbalance and suggests that increasing the visibility of female riders and challenging gender stereotypes in marketing can close the gap, helping promote fairness and growth in equestrian sponsorship.

The inaugural edition of EQuerry's monthly newsletter addresses a significant issue within the equestrian sports industry: The disparity between its extensive fanbase and the lack of substantial sponsorship deals. We discuss how horse shows should strive to attract diverse and relatable sponsorships for the growth of equestrian sports.

As the world becomes more environmentally-conscious, there appears a growing need for the equestrian industry to adapt. Now, a balance must be struck between preserving tradition and embracing sustainable business practices.