Websites are no longer optional in equestrian sport, they’re the foundation of brand and athlete strategy. This article explores why design and copy must evolve together, how SEO and AI discoverability shape sponsorship ROI, and why owned media like websites give equestrian businesses and professional riders a future-proof advantage over relying solely on social media.

Building a memorable equine brand is about more than a logo, it’s about personality. Inspired by lessons from global sporting giants, this article explores seven ways to give your equestrian business a voice, from storytelling and visual identity to bold campaigns that connect authentically with horse owners, riders, and fans.

In today’s competitive equestrian industry, a strong digital presence isn’t optional - it’s essential. From building brand visibility to attracting new clients and sponsors, equine businesses that invest in their online strategy are the ones that see real growth. In this article, we explore why digital presence matters and how it can drive lasting success for equestrian brands of all sizes.

We’ve spoken to Megan Croucher who has helped us put together these five expert tips for any equestrian athlete or influencer who is interested in becoming a brand ambassador. Gaining influencer status in an increasingly competitive digital landscape is challenging, however, gone are the days when you needed hundreds of thousands of followers to help promote equine products and horse brands. Let’s take a look at how you can get started…

While every website design project is unique, every website should follow a common checklist. If you are an equestrian business owner or you have your own website for your personal brand, your website should be one of the most important tools for you to attract new customers and clients. Here are five qualities that every horse website should have.

During the pandemic there was a drastic rise in the global veterinary supplement market which was valued at $6.5B in 2020, believed to be caused by the increasing of households with pets. The animal industry has a strong impact on the overall economy of a country, and in a world where there are 847,000 horses in the United Kingdom and 2 million horse owners in the Unites States it is no secret that there is a demand for equine veterinarians, their knowledge, and their supplements.

Pinterest can be one of the most effective social media platforms for marketing equestrian businesses. This is because Pinterest is a sales-centric platform, making it perfect for advertising and networking. It is great for a loyal and engaged audience and is particularly useful for driving traffic to your website. We have compiled a list of tips to use to improve your Pinterest rankings and grow your business.

EQuerry / Co can help with full or light-scale social media management for equestrian businesses on all platforms to help build a following and establish consistency. Our services will make your brand stand out and help you attract new customers. Your social media pages will look professional but engaging, as we create content that is brand and tailored to your target audience.

Just when you think you’ve mastered social media, the platforms change again. Instagram’s old swipe-up feature is gone, replaced by Link Stickers - an accessible tool that lets you connect Stories directly to your website, driving traffic and potential customers to your equine business.

Equestrian branding in 2025 is about more than logos. Identity builds recognition, but execution builds relevance. From global sports examples like Nike to equestrian events redefining sponsorship, this article explores why strategy, consistency, and lived brand experience are now the keys to standing out in a crowded digital landscape.

2020 will infamously be engraved into our minds. Everyone’s reality changed and we all had to learn to adapt to our new “normal”. Two years later that normal is remote jobs, online classes, and Zoom meetings. We have realised that not everything needs to be done in-person and also that doing things remotely can be just as efficient. In an industry and sport like ours – which prides itself on tradition and culture – it didn’t seem like this new remote style would bleed into it. However, businesses like Ridesum are breaking down some of these barriers and bringing the remote way of life to the equestrian world.

Want to promote your business without a price tag? We have accumulated four free ways to promote your equestrian business that will result in a growth of online traffic, leading to more consumers learning about your horse brand and potentially driving more leads and sales.

The equestrian world can be a daunting place, especially for ethnic minority groups who often experience discrimination or acts of microaggression while simply trying to enjoy and succeed in the sport they love. At the very minimum, equestrian businesses must ensure they provide a safe place for everyone. We hope that everyone will join us in celebrating diverse talent so we can build a sport that resembles the world we live in!

Nation Media and EQuerry / Co joins forces in media partnership for 2022. The focus of the partnership is to move the needle on accessibility and equity in the equestrian industry. Our collaboration will include a series of articles centring around topics of diversity and representation, a video series, and a media mentorship program.

Equine marketing is about your customer before it’s about your business. Knowing your audience, a solid strategy and readiness to connect can mean success or failure for your horse event.

Driving online traffic to your equine vet practice is an ever-evolving process. Running a successful business begins with getting to know the clients you serve. Tailor your website to meet visitor needs. Answer questions, provide relevant information, and display your qualifications. Doing these things can help you build a relationship with your website visitors so they will trust you to take care of their horses.

It is a privilege to ride and compete horses, but it is an even bigger privilege to be their custodians and/or owners. With the EHV-1 outbreak in California, as with any disease outbreak, it is up to individuals to act appropriately. But how far is too far when it comes to risking contracting and spreading the virus?

And what exactly is EHV-1, and how does it affect not only you and your horse, but the industry on a whole? And will those who have broken bio-security measures to get some extra training in before the season now gets underway, head to the start box with an unfair advantage..?

Narratives unite. Every person has a story, and so does every brand. The trick is telling a good story that makes your would-be audience want to snuggle in and come back again and again. This is the storytelling equivalent to "read it again"!  We'll show you how to build a brand online and create a loyalty-worthy equestrian branding story, no filler and relatable. 

Which social media platform should my horse business be putting most time and effort into? With so many platforms to choose from, and some new ones emerging, we know it's not possible to post content effectively to all of them. So use this as a guide to decide which platforms to focus your equine brand's marketing efforts towards.

Buying your first horse is a thrilling time; your emotions are humming and your hopes high. Of course, you're flush with ideas of precisely what your ideal horse will be. It's easy to forget what to look for when buying a horse. Whether you’re selecting horses for an equine therapy business or pony rentals for children's birthdays, look no further. We've prepped you with some paramount considerations and what to look for when buying a horse, to help you choose a steed in optimum health.