A fifth of the the worlds population spend an average of 35 minutes on Facebook every day! As a result it is highly likely your target audience is on Facebook. Not only that but the platform allow for scaling hyper-targeted ad campaigns to reach a wider audience and grow your business.

Are you showing your audience that there’s more to the story than the end result? Documenting the behind the scenes of your business shows your customers that your business is not static. It will also build trust and establish lasting customer relationships.

Twitter has revolutionised the way brands interact with customers since it launched originally in terms of marketing but as of late, much more in terms of customer service. But does that mean that you should be using Twitter for customer service in your business?

The equestrian product RHEVA is the perfect solution for proactive wound management, and is exactly what is needed to help achieve UNs and the WHOs ‘One Health’ approach to combat antibiotic resistance.

So what can you do to make sure your equestrian business website is kept up to date? Keeping an up-to-date blog or news section on your website is a proven way to get traffic to your website and is a great way to increase credibility!
Whether you are a blogging newbie who wants to start as they mean to go on or you're an old hand who wants to up their game and make blogging more seamless, read our tips and become a blogging boss!

This blog post details how to enhance the SEO of your equestrian businesses Squarespace website, from creating inbound links to creating compelling content that matches what target audience is searching for.

This blog post details how to come up with a social media strategy for your equestrian business that helps you post professional content efficiently and build an impressive digital presence.

This blog post details how to host a giveaway on your equestrian business’ social media. From tips to ensure it is seamless, to what to give away and what to celebrate with a giveaway.

This article details how to add value to your email opt-in by suggesting what you could offer in return for signing up to a mailing list and how your opt-in should function on your equestrian business’ site.

This article details exactly how to develop branding that will make your equestrian business stand out from working out your positioning, to the importance of consistency and finally how to analyse what has worked.

Do you feel as though you're struggling to access new customers or that you aren't connecting to your niche successfully? Don’t despair! There are plenty of ways you can increase your presence on a budget.

We speak with Caroline Russell (CR), a veterinary physiotherapist, to find out more about her work as an Equine Veterinary Physiotherapist. We learn what it means to be NAVP registered and whether the qualification has an effect on what they do and whether owners are protected by it.

This article lists 5 other metrics to measure as alternatives to follower count. We’re not suggesting that you should stop caring about your follower count, but consider the one big problem that this number presents: It won’t give you the whole picture!

The Covid-19 pandemic is causing daily changes to the management and running of businesses. If you are one of the many who do not have a digital marketing strategy in place, there has never been a better time to establish a strategy that can help you prepare for difficult situations in future as well as success. In this article, we list four points we suggest you focus on for the foreseeable future.

This article details 5 reasons you should be using Pinterest for your business, Pinterest is often overlooked but it is an excellent marketing tool because pins have long lifetimes and drive traffic to your website. Click on the post to find out more about why you should be using Pinterest.

Are you aware of how often and in what situations you look down on your horse when you are riding? Do you know how much it affects your posture, balance and weight distribution? We do, and it’s more than you think! RideQ is a unique, patented, wearable device that reminds riders to sit up and look up when they aren’t in balance on their horse. This article details how it works and was developed.