Do you want to know how to get your horse business off to a great start this New Year? It can be difficult to know exactly what needs doing in terms of marketing in your business, so use this as a guide to ensuring your marketing channels are ready for the year ahead, and important updates to your website, social media, or email marketing which can easily be forgotten.

Today, most horse business find it necessary to use both a website and social media for their brand, however it’s useful to understand the different roles your website and social media are playing in the building of your equine brand, despite both being a form of digital marketing.

Did you know that a social media post with at least one hashtag gets around 12.6% more engagement compared to a post without any hashtags? If your horse business is not using hashtags on social media, you could be missing out on some considerable reach, visibility, and engagement. We’ve summarised this information into 5 key tactics, to ensure your hashtags are performing and contributing to your growth strategy.

Diversity and inclusion within the equine industry is often a subject of debate. On one hand, we have a sport in which men and women can compete on equal terms in events, including the Olympics, however there are many other areas where we lack diversity and inclusion. The EQuerry / Co Team feel incredibly lucky that we are able to live and work with horses, so therefore we feel a responsibility to help create an industry where everyone can feel welcome.

In the ever-evolving equestrian industry, a thoughtful social media strategy can do more than build followers; it can grow your business. In this article, we explore how equine brands can create consistent, value-led content that resonates with their audience, boosts engagement, and supports long-term success. With examples, trends, and expert tips, this guide is your roadmap to standing out online in 2025.

Even in this digital era, email marketing is still considered more effective than social media, SEO, and affiliate marketing. We’re not saying that social media isn’t an invaluable marketing tool, but unlike email marketing, it’s nearly always dependent on the social network’s algorithm. With 3.8 billion email users worldwide, and over 90% of consumers checking their emails daily, the power of email marketing is undeniably great. Here are a few ways in which email marketing can benefit your equine business…

Evergreen content is one of the most powerful tools in equestrian marketing, delivering long-term visibility, authority, and ROI. In 2025, data-driven analytics and AI-powered insights make evergreen content even more effective, helping businesses identify enduring topics, track performance, and continually refresh strategies for growth.

Acquiring substantial visibility on Google has never been so important for sustained business growth, so we’re helping you learn the ins and outs of Google My Business to boost your SEO. Google My Business is a platform that every equine business owner wanting to be visible on Google should be taking advantage of.

Many equine businesses are realising the value of having a strong brand ambassador program to help increase brand awareness, particularly online and social media. 92% of consumers are much more likely to believe recommendations from family and friends than direct messaging from a brand itself. Here’s some key characteristics that we believe should be prioritised during your search for your perfect brand ambassador.

Business school can teach you a lot. But what about a few years after when the technology has advanced and you are behind on the trending marketing techniques. We are here to show you some fantastic marketing tricks that are not learned in business school, including grammar checks and marketing targets to help boost your equine business’ growth.

Instagram stories should not be overlooked by businesses; they can be used to increase engagement and to receive instant feedback on products and services. When you have a business account on Instagram, you are able to see how many interactions you receive from individual stories, which can help you decide which to keep as permanent 'highlights'. Highlights are great for grouping easily accessible testimonials, or to include useful information for new followers, or even to help your page reflect your brand image by useful tactful cover photos.

Social media allows equestrian brands and businesses to connect with audiences in a more meaningful way than ever before. Despite this, few know how to leverage the popular platforms to truly benefit their business! We talk you through the latest social media statistics, and have created a FREE worksheet to help you carve out a social media strategy for growing your equestrian business online.

Influencers and ambassadors are undeniably powerful marketing tools. We discuss the complexities of each role and how each one can benefit your equestrian business, what they are great at and what to keep in mind when looking for an influencer or ambassador.

Branding is often the ignored side of digital marketing due to the fact that it doesn’t produce the instant results despite it being one of the most valuable marketing assets around. We have put together a list of 7 types of content that will help to revitalise your brands in the eyes of your existing audience, but that can also help you capture new customers.

Affiliate marketing is a low risk but can in turn be a very effective investment to help expand your equine marketing efforts beyond the reach of what is considered traditional marketing means. As brands are increasingly incorporating this concept as an integral part of their marketing strategy, it is critical to understand the benefits for both influencers and brands so that both can work in synergy.

Since February 2020, Covid-19 has wreaked havoc, leaving destruction and confusion behind. In order to come back stronger and return to full speed, it is more important than ever that equestrians look to confront the challenges, making them ready to reap the opportunities that are arising, which is exactly what working with equine marketing specialists will do for your business.

Are you showing your audience that there’s more to the story than the end result? Documenting the behind the scenes of your business shows your customers that your business is not static. It will also build trust and establish lasting customer relationships.

Twitter has revolutionised the way brands interact with customers since it launched originally in terms of marketing but as of late, much more in terms of customer service. But does that mean that you should be using Twitter for customer service in your business?

So what can you do to make sure your equestrian business website is kept up to date? Keeping an up-to-date blog or news section on your website is a proven way to get traffic to your website and is a great way to increase credibility!
Whether you are a blogging newbie who wants to start as they mean to go on or you're an old hand who wants to up their game and make blogging more seamless, read our tips and become a blogging boss!

Equestrian sport is evolving, and inclusive marketing is at the heart of that change. From boosting participation and shaping perceptions to driving sponsorship ROI through Media Impact Value (MIV) and international audience insights, discover how representation can transform equestrian brands into true allies and community-builders.