The EQuerry / Co Insights
News, Press & Market Analysis

Strategic commentary, industry research and marketing intelligence shaping the future of equestrian sport. Explore the latest shifts, opportunities and commercial trends impacting how the sport grows, communicates and performs.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Should You Be Using Twitter for Customer Service?

Twitter has revolutionised the way brands interact with customers since it launched originally in terms of marketing but as of late, much more in terms of customer service. But does that mean that you should be using Twitter for customer service in your business?

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Tips for a Successful Blog Strategy

So what can you do to make sure your equestrian business website is kept up to date? Keeping an up-to-date blog or news section on your website is a proven way to get traffic to your website and is a great way to increase credibility!
Whether you are a blogging newbie who wants to start as they mean to go on or you're an old hand who wants to up their game and make blogging more seamless, read our tips and become a blogging boss!

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Industry, Marketing Christine Bjerkan Industry, Marketing Christine Bjerkan

Being an Ally: Why Inclusive Marketing Matters in Equestrian Sport

Equestrian sport is evolving, and inclusive marketing is at the heart of that change. From boosting participation and shaping perceptions to driving sponsorship ROI through Media Impact Value (MIV) and international audience insights, discover how representation can transform equestrian brands into true allies and community-builders.

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