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The Equerry / Co blog

Industry Christine Bjerkan Industry Christine Bjerkan

Market Analysis: China, Thailand, Japan, India, and the Middle East

As the global equine landscape evolves, China, Thailand, Japan, India, and the Middle East are emerging as pivotal players in horse sports and breeding. This comprehensive market analysis delves into the industry's economic footprint, racing and sport dynamics, and future growth drivers across these regions, highlighting where strategic investment can shape the next decade of global equestrianism.

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Marketing Christine Bjerkan Marketing Christine Bjerkan

Staying Ahead of the Latest TikTok Updates and Trends

Here’s a breakdown of TikTok’s current trends and updates you need to know. TikTok recently introduced an Explore page that bears a striking resemblance to Pinterest. This new feature prioritises picture posts and carousels, meaning that creators have a fresh opportunity to gain visibility by leveraging still images. If you want to maximise your chances of landing on the Explore page, you may want to consider incorporating high-quality picture posts and carousels into your content strategy.

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