The Equerry / Co blog
News & Press
Read the latest news, press releases and tips on how to improve your marketing.
C A T E G O R I E S / industry • marketing • web design • branding
Facebook Advertising Shouldn't be Underestimated: How to Get Started
A fifth of the the worlds population spend an average of 35 minutes on Facebook every day! As a result it is highly likely your target audience is on Facebook. Not only that but the platform allow for scaling hyper-targeted ad campaigns to reach a wider audience and grow your business.
Boost Your Brand with Behind the Scene Content
Are you showing your audience that there’s more to the story than the end result? Documenting the behind the scenes of your business shows your customers that your business is not static. It will also build trust and establish lasting customer relationships.
5 Ways to Add Value to Your Email Opt-Ins
This article details how to add value to your email opt-in by suggesting what you could offer in return for signing up to a mailing list and how your opt-in should function on your equestrian business’ site.
Building a Stand-Out Brand
This article details exactly how to develop branding that will make your equestrian business stand out from working out your positioning, to the importance of consistency and finally how to analyse what has worked.
15 Affordable Ways to Market Your Equestrian Business
Do you feel as though you're struggling to access new customers or that you aren't connecting to your niche successfully? Don’t despair! There are plenty of ways you can increase your presence on a budget.
5 Things to Measure Instead of Your Follower Count
This article lists 5 other metrics to measure as alternatives to follower count. We’re not suggesting that you should stop caring about your follower count, but consider the one big problem that this number presents: It won’t give you the whole picture!
Digital Marketing During Covid-19
The Covid-19 pandemic is causing daily changes to the management and running of businesses. If you are one of the many who do not have a digital marketing strategy in place, there has never been a better time to establish a strategy that can help you prepare for difficult situations in future as well as success. In this article, we list four points we suggest you focus on for the foreseeable future.
5 Reasons you Should be Using Pinterest for Your Business
This article details 5 reasons you should be using Pinterest for your business, Pinterest is often overlooked but it is an excellent marketing tool because pins have long lifetimes and drive traffic to your website. Click on the post to find out more about why you should be using Pinterest.
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