2024 in Review: Equestrian Marketing Highlights and Trends Shaping the Future
As we reflect on what 2024 had in store for us here at EQuerry Co, it’s clear that equestrian marketing has embraced innovation and evolution like never before. The rise of digital transformation saw equestrian brands leveraging platforms such as Instagram, TikTok, and YouTube to connect with audiences on a deeper level, while virtual events became a game-changer, bringing the sport to fans around the globe. Content strategies expanded, with behind-the-scenes insights, rider interviews, and educational materials capturing attention and building stronger bonds with both loyal followers and newcomers.
Sustainability also took centre stage this year, with brands prioritising eco-friendly practices and products to meet the growing demand for environmental responsibility. By championing environmentally conscious initiatives, they have not only resonated with ethically minded consumers but also set a powerful example for the wider industry. Looking ahead, several trends are set to shape 2025. Collaborations with influencers are expected to increase, offering a genuine way to connect with niche audiences. Augmented Reality (AR) experiences are on the horizon, promising immersive ways for fans and consumers to interact with the sport and its products. Meanwhile, personalised marketing is likely to play a crucial role in fostering stronger connections by tailoring experiences to individual preferences.
The equestrian industry stands at an exciting juncture where tradition and innovation converge, creating new opportunities for brands to grow, inspire, and engage their audiences. Keen to learn more? Read the full newsletter on LinkedIn here, and remember to subscribe to be notified when our next newsletter comes out.
